HUtcheon homes

For Hutcheon Homes, we developed a distinct brand identity that breaks away from the traditional aesthetic.

Brand Identity

About this project

The client sought a bold and modern look, setting them apart in a competitive industry.

The logo design centres around a strong, custom icon where the letter H takes the shape of a house. This creates an instantly recognisable and meaningful mark. This icon also serves as the foundation for a bespoke pattern, adding versatility to the brand’s visual language across marketing materials.

The colour palette of lime green and charcoal   was chosen to balance impact and professionalism. The vibrant green injects energy and modernity, while the deep charcoal adds an industrial yet sophisticated edge, ensuring the brand feels both dynamic and trustworthy.

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