ForCoached by Lil, a women’s personal training brand, we developed aclean and professional identitythat reflects strength, wellness, and balance.
Brand Identity
About this project
Lillie wanted a design that felt polished and approachable, so we focused on a neutral color palette, ensuring a timeless and sophisticated look.
A key element of the logo is theheart that wraps around the text, symbolisinghealth, passion, and personal growth. The integrated weights act almost like anarrow through the heart, reinforcing the connection betweenstrength and self-care. This thoughtful design captures the essence of Coached by Lil—empowering women through fitness with a supportive and inspiring approach.
